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Purpose & Strategy

Making strategy about structure and meaning.

  • How do you enable innovation in your organisation?

    The 21st Century Organisation is a learning organisation: innovation isn’t something it does, it’s who it is. But the presence of innovation is not a natural progression; it needs deliberate pursuit. ...

  • Is there a different approach to sales and marketing?

    Sales and Marketing used to be a tool to motivate customers, shift product and increase profit. Now, 21st Century Organisations have moved beyond these basic objectives, so have no need for this kind ...

  • Why is innovation more important than ever?

    Because of its urgency The influence of innovation is nothing new. What is new is that organisations will fail, and fail fast, if they don’t pursue it. Innovation is no longer just about competitive a...